chatterbox: the latest from the Redhouse Lane blog
Wanted: Assistant Writer
Joe Hibbs
Writer
Wednesday 22nd February 2012
Have
you got what it takes to work with some of the world’s most exciting
brands?
Mission Impossible: Photoshop Protocol
Sam Cork
Senior Designer
Wednesday 1st February 2012
Photoshop has a reputation as a sort of magic mirror. Give
a designer five minutes and a copy of Photoshop and he can turn the photo you
took into the photo you wish you’d taken!
3 science fiction marketing ideas that became reality
Matt Boothman
Copywriter
Tuesday 24th January 2012
Content marketing can be a bit like writing science
fiction sometimes. You have to convince your (possibly sceptical) readers that
your worldview is valid before you can even start to tell them your story.
Top 3 best designed iPad magazines
Paul Russen
Designer
Friday 13th January 2012
When I first started designing iPad magazines, I checked
out the competition. I wanted to get an idea of what a great iPad magazine
looked like, so I knew what kind of bar I had to aim for. These are the three I
admire the most.
How do you solve a problem like the company Christmas card?
Joe Hibbs
Writer
Thursday 22nd December 2011
As if the holidays weren’t stressful enough
with all the finding gifts, travelling and constant festivities, this year several
of us newer recruits to Redhouse
Lane have had our first experience of the company
Christmas card.
chirp chirp: @redhouselane
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Your audience is overwhelmed by content. Don't make them work to find yours - publish it somewhere you know they look. t.co/ZJasA4Ip
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RT @TheEconomist: Daily chart: In honour of Shrove Tuesday, here is a comparison of the costs of pancake ingredients across the world ht ...
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RT @hay_group: Which companies do you secretly admire? Don't keep it a secret any longer, with #DragonofFortune. t.co/dNhLDw9s
top articles: essential reading
A multichannel approach to corporate magazines
by Rob Jones
No longer just another communication channel, the company magazine is evolving into the embodiment of the brand.Time and Wired aren’t the only ones who can redefine what it means to publish a magazine. Modern technology can also be used to augment the...Read more
A Young Person's Guide to Content Marketing
by Matt Boothman
What is content marketing? Matt Boothman outlines some of the reasons why content is becoming the marketing tool of preference in a digital age.Content marketing is the practice of giving away content that your business's customers will consider useful and...Read more